Reimagining the In-Stadium App with Fan Feedback, Unstructured Data & Smart Research

The roar of the crowd. The pulse of the game.

And behind all the excitement, one key question lingered—what do fans really want from an in-stadium app?

To answer that, Intuify partnered with a professional sports team to dig deep using mobile-first, conversational surveys designed to feel as natural as texting a friend. By leveraging conversational AI, we captured not only the structured data needed for confident decision-making, but also the unstructured thoughts and emotional drivers behind fan behavior—straight from the source.

This was more than just market research. It was qual at scale—a powerful combination of qualitative depth and quantitative confidence, gathered from hundreds of real fans in their own voices. The result? Actionable insights that not only addressed key questions about features, usability, and engagement—but also brought fan sentiment to life in a way that motivated executives to act.

Want to see how raw emotion and data came together to shape the future of the fan experience?

Click Here to Download the Case Study