Insights Isn't Dying - But it Is Reverting to the Mean

From the desk of Co-Founder Kevin Karty:

Source: Simon Chadwick, MRxPros 

The chart above is from a presentation by Simon Chadwick on MRxPros this afternoon. Simon focused on how Covid really made corporate America appreciate the value of Insights.

I took away a different message: during Covid, corporate America invested more in insights because its value increased - with the world changing that much, you needed insights to keep pace.

When Covid ended, the need for Insights reverted to the baseline, and for the past couple years corporate America has been right-sizing its investment in Insights. My hope is that we're nearly to the end of that process, but the big challenge is figuring out how much of the current restructuring activity is still mean reversion and how much is technology change like AI.

Any opinions?

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