Brand Defender (tracking)

Brand Defender (tracking)

Competitors can emerge suddenly and take market share quickly. Traditional brand trackers limit your focus to threats you already know…but is it enough?

What if you can have it all? Proven innovator, award winner and 6x patent holder Dr. Kevin Karty has devised a methodology for world leading brands. Introducing Brand Defender:

✓ Track Brand Momentum: Measure your brand’s trajectory relative to 20 competitors using Intuify’s patented methodology. Our approach identifies your position against established competitors, emerging challengers, and new market entrants.

✓ Deep Why’s through Narrative Voice: Intuify’s narrative audio open-ended questions with dynamic AI probing unlock 800% more content explaining why you and your competitors are gaining or losing momentum.

✓ Dynamic Themes: Track known themes, topics, sentiments and emotions to anticipate opportunities and trouble. Identify new and emerging themes in every wave without reconfiguring your tracker.

✓ Disruption Defense: Intuify’s cognitively optimized survey interfaces help people process questions 30% faster than traditional text-based surveys. Result? Track more brands with less respondent fatigue and get 55% greater differentiation in metrics.

✓ Brand Distinctiveness: Notice white space you can take and any gaps that were closed vs. your prior wave (using perceptual maps).Oh, and all the things a typical brand tracker delivers.

Learn More About Brand Defender