Book Review: Using Behavioral Science to Drive Customer Action

From the desk of Julie Kurd:

Are you curious about how behavioral science can help turn consumer hesitation into action? I recently explored these powerful techniques in my review of Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses by Nancy Harhut, featured in QRCA Views magazine.

📚 If you're a fellow book lover and insights enthusiast, come join the conversation in Laura Bright’s #MRXPros Book Club—where great minds meet great reads.

Check out the full review here: QRCA Views