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News and Views
Check out the latest news in the market research world.


The Impact of Cognitive Bias on Research Survey Responses: A Deep Dive into System 1 and System 2
Unlock the power of cognitive science in survey design. Dive into our insights on System 1 and System 2 thinking for better results
Jul 7, 2023


Did You Know Your Customers HATE Taking Surveys? Here’s Why, and How You Can Solve It!
Surveys play a critical role in the world of marketing. By gathering information directly from customers, businesses can gain valuable...
Feb 13, 2023

How to ask great survey questions (and get real answers)
My friend works for a company that just ran a survey on their entire client base to guide 2021 strategy. They spent money and precious...
Nov 8, 2020
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