market research

Jul 7, 20237 min read

The Impact of Cognitive Bias on Research Survey Responses: A Deep Dive into System 1 and System 2

Unlock the power of cognitive science in survey design. Dive into our insights on System 1 and System 2 thinking for better results

Feb 13, 202310 min read

Did You Know Your Customers HATE Taking Surveys? Here’s Why, and How You Can Solve It!

Surveys play a critical role in the world of marketing. By gathering information directly from customers, businesses can gain valuable...