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Dec 11, 20235 min read
The EU Rule on AI: How it Impacts Market Research
Anyone who is paying attention over the last year has seen a radical increase in the use of AI in market research, which is only likely...
Sep 15, 20234 min read
Kevin Karty Presents at the Insights Association's North Atlantic Chapter
September 14 was not just another day in the busy calendars of market research professionals. It stood out vividly for hosting an event...
Jul 10, 20231 min read
ChatGPT: The biggest change to marketing research since the internet
In July, our CEO, Kevin Karty, was asked by Quirk's Media to write an article on the impacts of ChatGPT in the field of market research....
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