Dec 11, 20235 min readThe EU Rule on AI: How it Impacts Market ResearchAnyone who is paying attention over the last year has seen a radical increase in the use of AI in market research, which is only likely...
Sep 15, 20234 min readKevin Karty Presents at the Insights Association's North Atlantic ChapterSeptember 14 was not just another day in the busy calendars of market research professionals. It stood out vividly for hosting an event...
Jul 10, 20231 min readChatGPT: The biggest change to marketing research since the internetIn July, our CEO, Kevin Karty, was asked by Quirk's Media to write an article on the impacts of ChatGPT in the field of market research....
