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Aug 9, 20204 min read
Brands, Politics, Religion, and Sports: Is there a WE without a THEM?
Increasingly, I worry the answer might be no. The image below is yet another piece of evidence as to why – one that I find deeply...
Jul 7, 20201 min read
The Brand Equity Solution You Always Wanted
Most brand equity research still uses lists of words with check boxes and 5 point ratings grids. The world has changed, so we're changing...
Jun 14, 20201 min read
Surveys That Aren't Surveys!
Our Mission is to tap into the cognitive and emotional process that drive actual consumer behavior, and to do it cost effectively and at...
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