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News and Views
Check out the latest news in the market research world.


The Impact of Cognitive Bias on Research Survey Responses: A Deep Dive into System 1 and System 2
Unlock the power of cognitive science in survey design. Dive into our insights on System 1 and System 2 thinking for better results
Jul 7, 2023


The Power of Engagement: How Better Survey Design Leads to More Accurate Data
Data is an integral part of decision-making in any organization. Companies that have access to accurate data are better equipped to make...
Mar 22, 2023


Engaging Survey Inputs: The Key to Better Market Research Surveys
Market research surveys play a critical role in gathering information and insights about customer behavior, preferences, and opinions....
Mar 14, 2023


10 Scenarios When Marketers Should Consider Using Market Research Surveys, Updated for 2023
Do you work in marketing? Do you need to conduct market research? Check out these 10 scenarios to see if you're in one now!
Mar 7, 2023


Are You Guilty of Conducting Boring Market Research Surveys? Here's How to Make Them Better!
Are you writing boring surveys? Do you know? Find out how to write an engaging survey that gets you the market research data you need!
Feb 27, 2023


Avoiding Data Disaster: How to Ensure Your Surveys Yield Accurate Results
If you're conducting a market research survey, you need to make sure you get accurate results. Follow this advice for better research!
Feb 23, 2023


Getting to the Heart of Survey Engagement: How to Write the Best Survey Ever
Conducting a survey isn't enough. You need to write a better survey to get the right data. Read this article for tips!
Feb 21, 2023


Unlocking Success: Why Public Relations Pros Need Market Research to Craft Effective Strategy
In today's competitive business environment, effective communication and strategic planning are essential for companies to succeed....
Feb 16, 2023


Did You Know Your Customers HATE Taking Surveys? Here’s Why, and How You Can Solve It!
Surveys play a critical role in the world of marketing. By gathering information directly from customers, businesses can gain valuable...
Feb 13, 2023


Screw Market Research: Here’s Why You Need Better Survey Engagement First!
Market research is a crucial aspect of any business, as it provides valuable insights into customer preferences and trends. However, with...
Feb 9, 2023
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