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Jul 10, 20231 min read
ChatGPT: The biggest change to marketing research since the internet
In July, our CEO, Kevin Karty, was asked by Quirk's Media to write an article on the impacts of ChatGPT in the field of market research....
Jul 7, 20237 min read
The Impact of Cognitive Bias on Research Survey Responses: A Deep Dive into System 1 and System 2
Unlock the power of cognitive science in survey design. Dive into our insights on System 1 and System 2 thinking for better results
Mar 22, 20236 min read
The Power of Engagement: How Better Survey Design Leads to More Accurate Data
Data is an integral part of decision-making in any organization. Companies that have access to accurate data are better equipped to make...
Mar 14, 202313 min read
Engaging Survey Inputs: The Key to Better Market Research Surveys
Market research surveys play a critical role in gathering information and insights about customer behavior, preferences, and opinions....
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